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In a time where a lot of people demonize the car, we are the pioneer for new car thinking: we believe that cars can be good.
Fully electric smart European launch 2021 campaign.
(We won the European account for Smart in a pitch with Heimat, and then this is the campaign result. )
Creative team: Matthias Storath, Asli Sahin, Marlon Fischer, Christian Lotz, Lisa Yvo Heimgartner, Felix Karges, Alex Seidl, Felix Steiner, John Speer and Joaquin Aubele.
Director: Daniel Warwick