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This spring, usually the busiest and most lucrative season for DIY- and gardening markets, HORNBACH surprised gardeners all over Europe with a call to do the unimaginable: absolutely nothing. Asking them to consider buying as little as possible from HORNBACH or its competitors and follow an . Because the most sustainable garden also requires the least effort: As wildflowers will attract insects, and insects attract birds, frogs, and other creatures, leaving your garden to itself can help sustain our complex ecosystem. To make this kind of garden desirable to its customers, HONRBACH highlights the visually spectacular results it can yield: With epic, awe-inspiring images, HORNBACH unleashed the beauty of a natural garden – weeds and all.
Creative team: Guido Heffels, Luis Jähner, Christofer Kümmerer, Fabian Lange, Lena Möller, Joaquin Aubele.
Director: Hauke Hilberg
Photographer: Max Slobodda
Post production: Recom Group / Recom Berlin